Male vanity comes of age (1)
15 Jun 2009 Leave a Comment
in Extended Period of Time, Getting Old, Good Grooming, Ideal Sun Block Lotion, Old Men, Variety of Option Tags: Aging Properly, American Brand, Boutique-style Interiors, Form of Investment, Grroming Products, Men, My Beauty Hub, Pampering Himself, Sensitive Skin, Shiseido Men's Line and Zirh, Skin-care, Sun Block Lotion, VAnity, Vanity of Men
Good morning friends. What do you think will be the vanity of men. For women, there are a lot. Few were only conscious about something. Like the age. Men were not much conscious if they will become old, but with women when they knew that they were getting old, they use a lot of things just to look younger. I came across with one article and I want to share it with you.
ANTON Gonzalez, president of Planet Sports Inc., easily spends around P3,000-P5,000 a month on skin-care and grooming products. He won’t have to spend as much, he admits, if he limits his needs to plain soap and water. But like a growing number of other men these days, he considers pampering himself a form of investment.
“It’s just like buying toothpaste and toothbrush,” says Gonzalez. “I don’t mind spending more as long as I see and feel the difference. It’s an investment in aging properly.”
Gonzalez’s products of choice these days are Shiseido men’s line and Zirh, an American brand that exclusively addresses men’s needs from head to toe, which he buys at My Beauty Hub.
There was a time, however, when the former makeup executive settled for products made for women. No, it’s not what you think.
Since the market didn’t offer men a variety of options a decade ago, Gonzalez had to use Shiseido’s complete skin-care line for women. He was familiar with the products because he used to oversee their distribution locally. He has hardly used soap and water on his face ever since.
“There’s really a big difference,” he says, comparing premium skin-care brands to ordinary soap and water.
But it goes beyond vanity, as men like Gonzalez often find themselves under the sun for extended periods of time, especially during weekend games of golf. He has found the ideal sun block lotion in Shiseido.
Sensitive skin
Gil Coscolluela had a different problem. After years of trying mid-priced over-the-counter brands, he finally found Zirh’s skincare and shaving line. The architect, who designed the boutique-style interiors of My Beauty Hub, has “sensitive” skin.
“Shaving used to be an unpleasant experience,” says Coscolluela, who shells out P5,000 every three months to look and feel good, “as I often had breakouts a day or two after. That became a thing of the past after I found the right products.” - Alex Vergara avergara@inquirer.com.ph
